Global warming boosted the risk of the hot, dry weather that's likely to cause bushfires 

by at least 30%, they say. Also when trees are cut down and burned or allowed to rot, 

their stored carbon is released into the air as carbon dioxide. This is how deforestation and forest degradation contribute to global warming....

Forests are cleared to make way for any of a long list of agricultural products and 

other human activities.

Since we as humans don't see how big of an impact we have on the environment and 

also contribute big time to global warming, the only solution for that is to show us 

the real picture. 

We are all connected as species, so for this ad to work we wanted to have a look from human perspective what will happen if we don't wake up from this delusion that everything is okay until we don't feel it.

Team art directors : Asia Mier and Milica Majstorović

Creative director : Dejan Stajnberger

VCCP Prague